Optimum Path Strategy For Success

>> Friday, January 22, 2010

One of the key difference which sets the successful people apart from the others is once they decide to achieve a particular challenging goal is that they strategize and maximize their chances of success with minimum efforts. They strategize on how to attack the problem or grab the opportunity and then go for it with all their energy. They choose a optimum path to achieve a goal.

An example could be that if a giant corporation is launching a product they can spend millions of dollars in marketing and launch to ensure success. The resources which the giant corporations have are not available to every individual. Now if an individual wants to launch a product he would need to strategize so that using his limited resources optimally chances of success are improved significantly. By resource I mean money, individuals at disposal, raw material or time. “Resource” here is basically any thing which can be used for productivity.

Another example is, if your exams are coming nearby or you are about to face an interview then you tend to put your full energy into the relevant studies. I have talked to many students and lots of them say that they study the most during the last two days of the exams. What they do is grab the question papers of last few years, mark out the sections from which questions are most likely to be asked and then prepare those sections. Most of them are successful in doing this and get good grades. Though I am not in favor of this approach because for me knowledge more important, but in the current education system this somehow fits nicely. The point I want to make here is that when these students put whole hearted efforts for only a few days the results are good. So they have strategized on how to use their time effectively by intelligent guessing and decreasing the preparation time.

These students do not plan to get 100% marks but use the time in other activities. Therefore they are sacrificing some marks but then their goal is not full marks but to get “Good” enough marks without spending too much time.

Other examples of Using Optimum path strategy

Similarly for success in other fields, for example a small business which you want to start this approach will serve you quite well. This strategy can also be used to test market your ideas before you go full fledged with more money and resources.

Optimizing Test Marketing For Success

Let us say you want to start a business of supplying handicraft articles which are quite beautiful and unique. Now you want to start mass production but you are unsure of the market. You can use this approach only for finding out the market demand and to decide the pricing before you start the business to maximize your chances of success with least investment.

First you will need some samples. That will help you to find out how much cost will be incurred in the production process. The cost may reduce when the articles are manufactured in mass.

Now you decide to approach 5 retailers every day for next 30 days come what may. If you feel afraid in approaching the retailers think his way “At present I do not have this retailer as my customer so I have nothing to lose. Best possible outcome will be that I will be able to add him as my customer and worst thing is the status will remain as it is so I am not going to lose anything from here.” You can refer to “How to increase your comfort zone” which will help you to increase the comfort levels.

Above approach will solve two positive purposes. Either you will have a new retailer in you bag to whom you may supply your goods and if the retailer refuses to become your customer then ask his honest opinion on why. You will gain good insight on the market and any existing competition if any. Another benefit will be that if so are able to create a good rapport with the retailer you may approach him in the future also with any new products which you may come out with during that time. To make this approach even better ask him if he can refer someone who can be

With the above strategy you will be able to talk to around 150 prospective customers. The chances are very high that you will be able to get some customer if you approach right type of retailers. If you are not able to sell the idea to these retailers then it should give you an idea that that product which you want to come out may not have much demand.

On the other hand if you still have strong conviction in your product then you may want to approach a different market like trying to sell on the ebay on the internet. This way you will save a lot of money and increase the chances of your success.

Similarly you can strategize the way you will try to crack a problem. For example if you face a technically challenging task during your work, your approach may involve looking for the probable causes of the problem, talking to colleagues or searching the internet for probable solution and then picking the solution which best fits the current environment. Usually talking to you colleagues who have faced a similar problem in the past if the fastest way to solve any problem so you strategy should be to go for that option first.

Strategizing and finding a optimum path helps you to achieve success faster and at a lesser cost of time and money. Initially this may be difficult to do when you are not habituated to this. But when you keep on applying this approach repeatedly you will be able to innovate and strategize more easily which will take you to your designated goals sooner than ever before.

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How to Strategize for Success

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